Protecting the World’s Most
Important Institutions
Position
Founding Brand Designer
Year
2025
Role
Strategy
Visual Identity
Creative Direction
Motion Design
City
Brooklyn, New York
Core Identity
Cybersecurity is one of the few domains with a clear moral axis:
Defenders vs. Threat Actors.
Agents that See, Hear, and Understand Digital Risk
Giving Form to Agents
An “agent” is not just software. It implies independent action. Outtake represents agentic AI through robotic forms to make autonomy visible, trustworthy, and understandable.
In a domain where protection is continuous yet invisible, robots give shape to the work being done on the user’s behalf.
AI-Driven Intelligence for Open Sources
Outtake's core value is not just insight, but action: detecting threats and responding without the need for human intervention.
Illustrations
Website Design
The brand shifts cybersecurity from a traditional story of dark, fear, and abstraction to one of presence, confidence, and trust.
Website Design
Outtake’s website intentionally minimizes UI flare and complex interface patterns, allowing the illustrations to carry the core storytelling.
Outtake’s technical diagrams are designed to distill complex, multi-step reasoning into clear, sequential visuals.
Technical Diagrams
Motion Design
The brand embraces complexity in motion, using expressive movement to emulate complex, distributed systems.
Motion Design
Outtake’s motion design introduces controlled visual flare to bring the system to life, using expressive movement to convey perception and action while remaining grounded in clarity and intent.
Physical Brand
The brand extends the digital identity into tangible spaces through bold color contrast and agent iconography.
Physical Brand
Outtake’s physical brand design translates its digital, agent-driven identity into tangible expressions - using bold contrast and robot iconography to signal trust, intelligence, and authority in the real world.
Outtake operates in one of the few technology domains with a clear moral axis: a constant conflict between threat actors and the teams responsible for protecting digital trust. Rather than abstracting this reality, Outtake’s brand makes it legible - using illustration and color to clearly distinguish protectors from adversaries, and to visually frame cybersecurity as an active, ongoing defense.
While much of the cybersecurity landscape relies on fear-based messaging (i.e. dark themes, alarmist language, and imagery designed to amplify risk), Outtake takes a fundamentally different approach.
The brand is built around enabling trust, not amplifying anxiety. Its visual language emphasizes clarity, control, and reassurance, reflecting a product that operates autonomously and decisively in the background.
At its core, the Outtake brand communicates a simple promise: autonomous detection, protection, and verification of trust in an increasingly AI-driven digital world.
Year
2025
Role
Strategy
Visual Identity
Creative Direction
Motion Design
With Love,
Martin Zhang
©2026
Designing for Real Memories
Based in NYC / Toronto
Made in Canada
Designed with Passion.
